The Campaign Maker interface recently had a major update, this article is meant to take you by the hand and show you what we made better.
For the past few months we have been working hard on developing some amazing tools that are sure to improve and skyrocket your Facebook campaigns.
One of the most fundamental points in having a successful campaign is understanding how your campaign is actually doing.
With that premise of thought we have been brainstorming on how we can help you analyze your existing campaigns in a simple and efficient way.
We ended up with 2 tools:
1) The “Analysis Tool” :The analysis tool is a tool that breaks down a single adset you choose to give you a better idea on what you can improve on. In addition to that it can automatically create an A/B test of that same adset with the best performing group. This way you can quickly and easily(1-click) A/B test your existing adsets.
2) The “Reporting Tool”: The new Reporting tool is a supercharged version of our previous reports dashboard, we added a lot more data for the advanced user while still keeping everything clear and simple to read for our beginner users. In addition to that you can also break down each data point by individual categories.
These 2 new tools will restructure how you look at your campaign data while keeping it simple and maintaining the simple 1-click fashion we all love.
In addition, these 2 tools combined will give you the crystal report you need to make a decision on whether you should kill, optimize or scale your campaign.
Once you figure out where your campaigns strongest points are, you can use our restructured Optimization tool that automatically and continuously optimizes your campaigns based on our preset rules or custom rules you define. This allows you to be as safe or aggressive as you want.
We would absolutely love to hear your feedback on these new tools.