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3 of the Best Methods for Optimizing Your Video Ads on Facebook

It’s no secret that there is a lot of money to be made with Facebook video ads, but you will need to know how to effectively optimize them for the best possible results. If you are going to try making as much money as possible through this method, it’s highly recommended that you take the following methods into consideration.

1. Use the Right Font
While it may seem like somewhat of a simple thing, using the right size and style fonts can make a huge difference when it comes to just how effective your Facebook video advertisements are. One of the best ways to draw your views in is to use large font as well as graphics. By doing this you will immediately grab the attention of whoever is viewing your video ad. Smaller text and graphics just don’t have the same impact as large font does, so you will need to keep that in mind.

2. Make your Videos Short and to the Point
Instead of packing your Facebook video advertisements with a lot of visual fluff, you will want to get right to the point. These days people don’t have a lot of patience for advertisements, and even less when it comes to ads that take forever to go anywhere. The videos you use to advertise your products or services shouldn’t be longer than 15 seconds.

One thing that you can try is creating a shorter video that is 15 seconds long and a longer one that is 30 seconds long. Take a close look at the analytics and see which video performs better. Remember, the length of your video advertisements will be crucial when it comes to getting people to buy whatever you are selling.

It is also important to keep in mind that mobile videos should always be shorter than ads that run on desktop platforms. You will want to make it your goal to produce the most effective video possible, and part of that limiting the length. When you cut down the length of your video to 15 seconds or less, you will be forced to be as concise as possible with the message.

3. Create a Mobile Version of Every Video Advertisement
If you want to reach as many different viewers as possible, you will definitely want to make a point of creating a mobile version of every video advertisement you produce. These days a lot of people browse the web and social media on their mobile devices, so you will obviously want them to be able to view your ads without any issues. When you are doing post-production on your videos, make sure to make any necessary adjustments to the mobile version. Keep in mind that people will be seeing your ad on a smaller screen.

If you want to make as much money as possible from Facebook advertising, The Campaign Maker software will automate and simplify your Facebook ads to maximize your revenue stream. Take advantage of the free 14 day trial to find out just how much of a difference it can make for your ad campaign.

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About Samy Zabarah

Samy Zabarah is the creator of The Campaign Maker and a full time Facebook advertiser since 2011.